Create integrated and cost effective digital strategies
Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
Executes projects to be high quality, on time and cost-effective/on budget
Develops strong trusting relationships with clients, providing leadership and support during strategy, ideation, and execution.
Develops a total understanding of online target audience and mindset
Provides campaign performance reporting and analysis to clients
Ensures accountability is established during the project planning process
A strong understanding of online marketing coupled with excellent numerical / analytical ability
Ability to think strategically, combining long-term and short-term plans into clear goals.
Understanding of business at a broad level and ability to integrate digital thinking into the overall brand campaign objectives.
Ability to work effectively with a variety of internal teams including Creative, and Technical Delivery Specialists
Ability to identify opportunities for growth and incremental opportunities with client partners.
Engage with clients, sales teams, and management.
Map out how digital assets will be optimized for business results.